Director of Marketing at QualitySmith, Inc
Marketing and Advertising | Portland, Oregon Area, US
I am a digital marketer with agency and in-house experience as a workhorse, manager, and department director. I specialize in paid and organic search marketing campaign strategy, development, and optimization. I have hired, trained, and developed in-house PPC and SEO teams.
Today, I am the interim Director of Marketing for QualitySmith, Inc. - a web company that helps home owners find contractors, contractors find more customers. I am responsible for a 13 person (4 sub-department) team of exceptional individuals in Portland, Oregon. We are power users of Marin Software, BrightEdge, Google Analytics, Visual Website Optimizer, ModxCMS, and Microsoft Excel. I work closely with our paid search manager, and I report directly to our President.
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I adore digital marketing because of the people, the challenges, and the potential returns. All day long, all I do is look for opportunities to solve complex problems with intelligent, hilarious, and extraordinarily unique individuals. Aside from ROI/ROAS targets, I measure success by how well I balance optimization and maintenance with testing and experimentation.
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I grew up in Southern California and went to college in Washington state. I currently live in Portland, Oregon, where I play musical instruments every day and kick soccer balls on the weekend. I watch a ton of basketball, and proudly own two Portland Trail Blazer Season Ticket Access Cards (they couldn't print out tickets this year due to the lockout).
Specialties: Digital marketing (specialist, manager, and director level experience). Search engine marketing (CPL/CPO/CPA, performance/ROI/ROAS, & e-commerce revenue models + revenue tracking at keyword & creative level). Pay per click marketing (agency & in-house, $500k monthly budgets on Google & Bing/Yahoo, multivariate & a/b creative testing, landing page optimization, geo-specific & geo-modified). SEO (content & technical best practice, search + social relationship). Web analytics (Google Analytics).
Dec
2011 - Present
Director of Marketing / QualitySmith, Inc
May
2010 -
Dec
2011
Organic, Social, & Paid Search Manager / QualitySmith, Inc
+ Created, maintained, and optimized multiple $100K/month Google & Bing paid search campaigns for multiple domains to acquire leads in the home improvement space.
+Developed SEO strategy, hired + managed in-house team to create and publish content and build links.
May 2010 - September 2010: PPC Specialist
September 2010 - January 2011: PPC Manager
January 2011 - December 2011: Manager of SEO/Social, QualitySmith. Paid Search Manager, Glass.net
Jun
2008 -
Sept
2008
SEO Specialist / Copywriter / Wpromote
Submitted clients to directories, managed blogs, optimized meta information, and produced anywhere from 15 to 20 press releases & on-site/distrubition articles per week.
Jun
2007 -
Sept
2007
PPC Marketing Specialist / Wpromote
PPC campaign creation: I'd make AdWords accounts for clients, build their PPC campaigns, copy them over to Yahoo and MSN (at the time), and hand them off to an account manager.